Bella Thorne, who is a former Disney star, launched her line called ‘Filthy Fangs’ on Saturday, but social media users quickly began pointing out how closely Bella’s new eyeshadow palettes resemble those from black-owned makeup brand Juvia’s Place.
So Bella Thorne has a makeup line that looks JUST like Juvia’s place for triple the cost… like straight ripped off. Colors and packaging look… I cannot. pic.twitter.com/ZGlHlh8K1n
— 90’s Baby 👶🏾👑 (@WhatsLDBupto) August 13, 2018
Founded by Nigerian entrepreneur Chichi Eburu, Juvia’s Place offers highly pigmented eyeshadow palettes with equally striking Afrocentric packaging that have made the line an Instagram favorite.
The company’s Masquerade Palette features the same bright yellow packaging and bold, glittery shades in similar purple, blue and red colors found in Bella’s Ocean Drive Palette.
But price-wise, the two sets couldn’t be more different: The Juvia’s Place palette offers 16 shades for $30, while Thorne’s includes nine shades for $50. Filthy Fangs’ nine-shade Kyra Palette is even pricier, at $60 for nine shades.
Beauty fanatics were quick to call out the visual similarities, along with the obvious price difference.
“But…they look like Juvia’s place palettes? And they’re WAY more expensive,” one Twitter user wrote, “I’m confused who thought this was a good idea.”
Despite the drama, both Filthy Fangs palettes sold out in under 24 hours and have already been restocked, according to a post from Bella.