Opinion: The New Lyrical Voice In Ghanaian Dancehall – Aligata
Follow @eventlabgh < After going off the music scene for about a year or more, O’lay Original, one of Ghana’s...
After going off the music scene for about a year or more, O’lay Original, one of Ghana’s finest Dancehall act has, via a telephone interview enunciated without any dawdling, his insatiable comeback into the music scenes.
Before the musical break, the artiste was seemingly on top of the music business with tongue-wagging releases and collaborations which took center stage in the calendar year under review. Songs like After Church which featured Article Wan, Bolemo, Worsu, Majesty amongst others were some of the few popular songs of Benjamin Nii Antiaye Quarshie who goes by the moniker O’lay Original. It was however shocking when he decided to take a break after parting ways peacefully with his former record label.
He joined a musical instrument company at zongo lane in Accra and started working over there as a sales assistant, as a means to fund his own music promotions.
Interestingly, his decision has yielded the best of results and it is evident in his new image. His brand positioning has culminated to a point where he will command not only local but international attention whenever he spits on a record. To him, his days of hibernation was a time to learn and unlearn crafts skewered to his profession and his comeback will do the industry the good it deserves.
It was hard but necessary decision to take. As an artiste who seek progress, it is prudent to sometimes sit back to study the terrain of your profession. It helps visualize strategies to propel your career. It helps in creating a unique brand that hungers for the best. It is a time to challenge yourself to new possibilities and test your strength as an artiste.
“Initially, I was scared of losing so many things. I was scared to lose my fans, my spot in the dancehall fraternity amongst other things but I was sincerely wrong.
My fans are hungry for my comeback and I can promise you one thing, Ghana and the entire industry will be proud of the new O’lay Original ”He explained.
Certainly, this isn’t a bluff as our team had the opportunity to listen to one of his yet to be released singles titled ‘Baakor’, an Amapiano rhythm garnished with our very own Afro-fusion and all we can say is, sit tight and brace yourselves for the fire that is about to hit the industry this December from the camps of O’lay Original.
‘Baakor’ is set for release on Saturday, November 27th on all music platforms
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Content Source: Ameyawdebrah.com