The Johannesburg-based, self-described “passport to luxury African fashion” and subsidiary of African Fashion International (AFI) was born out of a passion to capture and share true African luxury.
AFI PRIVÉ provides African designers with international retail opportunities and exposure, boosting the economic and business development of their home countries, whilst also meeting the growing demand for high-end African fashion.
Leveraging on e-commerce opportunities presented by the continent’s burgeoning mobile tech industry, AFI Privé is carving a niche for itself as Africa’s premier fashion curator and retailer with a global reach.
Officially launched during Mercedez-Benz Fashion Week in March 2015, AFI Privé’s focus on beauty, heritage, and quality has led to an impressive lineup of African designers and brands, including Christie Brown, Duaba Serwa (Ghana), Pichulik, Thula Sindi (South Africa), and Taibo Bacar (Mozambique).
Check out their collection
