The Black Star International Film Festival (BSIFF), a film forum, advocacy platform and a bridge between the local and international film industry with a focus on the business of film. It will create an avenue for engagement and ensure an opportunity for global communities to connect with Ghana, understand and appreciate our culture, and develop curiosity that may lead to tourism and investment. BSIFF comes off from August 25 to August 27.
This year’s Chale Wote Street Art Festival will be held at Jamestown in Accra from Monday, August 15 to Sunday, August 21. The festival, organised by Accra Dot Alt, embraces street painting, graffiti, photography, interactive art installations, poetry, performance art, dance, film shows, fashion parades, live music performances, recyclable design, workshops and more.
Dzifa Gomashie invited the world to these events in Ghana while addressing participants at the South Africa Tourism organized West Africa Trade Roadshow at the Kempinski Hotel Gold Coast City in Accra on Friday. She said these two events express the Ghanaian heritage and culture very well and therefore presents an opportunity for those who want to know about Ghanaian culture to attend. Both events will take place this month in Accra.
The deputy minister was expressing the fact that if there was anything Ghana needs to package and sell to outsiders more than anything else it was the country’s very rich culture. She admonished tour operators to identify “what about our culture is sellable” and package them well to sell to tourists who would like to visit because of such culture.
While praising SA Tourism for taking the time to train Ghanaian travel and tour operators on how to better sell South Africa to their clients, Hon. Gomashie urged Ghanaian tour operators to learn from their South African counterparts to better sell Ghana’s cultural heritage to the world.
The Annual South African Tourism West Africa Roadshow is organized by South Africa Tourism to host travel and tourism trade workshops where West African Trade (travel agents) engage with SA product owners to promote South Africa as a preferred holiday destination.
READ ALSO: Photos: South African Tourism holds roadshow in Ghana to promote travel trade
