The world of fashion is ever changing and Nigeria is at the heart of this rapid growth in Africa. To succeed in this competitive landscape, it takes more than creativity, fine garments or trendy styles. Whiles those are all important, Sandra Tuboberini founder and creative director of TUBO, believes a keen attention to detail is necessary to truly make a mark and stand out from the rest.
In her interview on the Aim Higher Africa Ignite Series, she explains what she means by this and how by paying attention to the individual needs of her employees, she was able to sustain her business and keep it from going under.
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