Tale(nt) of Rome is divided into two main stages:
In the first stage, the presence of the Ex-Dogana served as inspiration to revisit the most emblematic places of the adjacent areas for inclusion in the organizational process of the event. The two spaces selected, conceptually symbiotic, but differing in terms of their architectural styles, will host the exhibitions of 5 designers, in addition to other side events, intensifying the positive impact generated by the presence of this event in the area. De Couture, Giancarlo Petriglia and San Andrès Milano will present their SS 2017 collections at the spaces of ITIS Galileo Galilei, while those of Marianna Cimini and Caterina Zangrando will be showcased at the Auditorium di Mecenate.
During the second stage, scheduled to be held from 9 to 11 July, short, guided tours will enable guests and those submitting a request (by registering on the www.altaroma.it/talentofrome website) to discover several of the treasures located in the area surrounding the Ex-Dogana. The tours will allow visitors to explore an additional 3 secret places of the Esquilino neighbourhood, each corresponding to a different historic period and opened specifically for the project: the Temple of Minerva Medica – Via Giovanni Giolitti, Villa Gentili Dominici – Piazzale Sisto V and the Neo-Pythagorean Basilica of Porta Maggiore – Piazzale Labicano.
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The tour, which will include short stopovers at several of the district’s most symbolic landmarks, including Porta Tiburtina – Viale di Porta Tiburtina 18, Porta Maggiore – Piazza di Porta Maggiore and the Tomb of Eurysaces – Piazzale di Porta Maggiore, will serve as an opportunity for wider discussion on the area and its evolution. Places that are often glanced at in a cursory manner, due to the frenetic pace of city life, often conceal incredible historical backgrounds worth learning about. |
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By following the new direction adopted by Altaroma, that is increasingly oriented towards focusing on emerging talent, the aim of Tale(nt) of Rome is to demonstrate the strong link between new creativity and opportunities for regional regeneration, revealing the image of a city, which differs from the institutional one and is, nevertheless, indispensable in understanding its evolution. The Esquilino and San Lorenzo neighborhoods not only constitute a part of the city that is rich in history but, above all, one that boasts a melting pot of different architectural styles and cultures, making it an example of a new urban vision capable of attracting enormous creative potential and once again becoming an indispensable source of inspiration for the rising stars of the future. |
The Tale(nt) of Rome project is curated by Cosmo (explorecosmo.com), a workshop of urban regeneration stemming from the meetings of people working in different fields, who share a desire to plot new coordinates for the recovery and fruition of our cultural heritage.
The following brands will present their SS 2017 collections at ITIS Galileo Galilei:
De Couture
Founded in 2005 by Massimo Mariotti, De Couture is a collection of haute couture bags renowned for their design and materials. Sophisticated and creative, the brand took home first prize at the July 2006 edition of “Who Is On Next?” in the accessories category. The creative mind of the De Couture brand is a designer boasting consolidated experience in the world of fashion. A designer and product manager for brands of the caliber of Versace Jeans Couture, Romeo Gigli and Calvin Klein jeans. His wide-ranging, international experiences have given added depth to his work, both in terms of creativity and technical know-how. Mariotti has a deep understanding of materials and leather manufacturing and does not hesitate to produce highly original, innovative items.
www.decouture.it
Giancarlo Petriglia
Giancarlo Petriglia was born in Milan. From the time that he was a child, he not only showed a particular aptitude for fashion but also incredible artistic sensitivity. After graduating from NABA in Milan, he started working at the style office of Trussardi where he held the position of artistic director for 8 years. He also collaborated with prominent names in the fashion industry including Nicolas Ghesquière, Vincent Darré and Mariuccia Casadio, to mention but a few. In September 2011, he decided to launch his own-name line of bags which made an instant hit on the market thanks to the impeccable craftsmanship of the skins used to craft his creations, lovingly worked by expert industry manufacturers. He qualified as a finalist at “Who Is On Next? 2012”, taking home first prize in the accessories category.
www.giancarlopetriglia.com
San Andrès Milano
Andrès Caballero. Mexican by birth and Milanese by adoption, he attended the Marangoni Istitute of fashion in Milan, later specializing in Haute Couture at the Paris American Academy of Paris. His love of Milan and Made in Italy and his passion for couture gave him the strength to create the San Andrès Milano brand in 2006. After a period of tireless, all-consuming work, his brand began to be recognized and appreciated both in Italy and abroad. A finalist at the 2012 edition of “Who Is On Next?”, his brand is a fixture on the Milano Moda Donna events calendar. Boasting the true spirit of a couturier, he loves to design and create his garments using sartorial techniques, based on time-honoured craftsmanship. Blending the qualities of a traditional tailor and a contemporary designer his collections have gained him a well-deserved reputation in the world of fashion.
www.sanadresmilano.com
The following brands will present their SS 2017 collections at the Auditorium di Mecenate:
Caterina Zangrando
Italian by birth and Parisian by adoption, Caterina Zangrando graduated with a degree in Public Relations, all the while dreaming of working in the world of fashion. In 2004, a chance encounter at a Parisian café with editor-at-large of Vogue America, André Leon Talley, marked a turning point in her life. From that moment onwards, her career took off. In 2013, after a period when things were pretty tough, she launched her own- name jewelry line. Her designs are linear, seemingly complex in their simplicity, contemporary with a gentle nod to the past. Contemporary architectural shapes, geometric volumes and plastic, sensual sculptorial shapes to be worn.
www.caterinazangrando.com
Marianna Cimini
A native of the Amalfi Coast, Marianna Cimini decided to relocate to Milan to attend courses at the Istituto Marangoni. She won the “Moda Italia” prize, was a finalist at the prestigious “Next Generation” competition as well as at the “Mango Awards” and at “Who Is On Next?” in 2014. She worked as a senior designer for “S Max Mara” and designed a capsule collection for Tod’s. She has been named several times by Vogue Italia as one of the rising stars of Italian fashion. In 2012, she launched her own-name brand dedicated to an elegant, dynamic woman. This young brand is distinguished by its minimalist aesthetic combined with the lightness of Mediterranean playfulness, attention to detail and sought-after fabrics.
www.mariannacimini.it
