It should be common knowledge by now that nothing makes a girl swoon quicker than a lovey-dovey song and free cosmetics as love and beauty are themes that resonate seamlessly with the ladies.
Rising music talent, Idahams has been able to combine these two elements to kick off an impressive campaign for his latest single, ‘No One Else’ and we are totally here for it! These are times when being a casanova seems cool, but the singer is defying the status quo as the pop ballad sees the singer pledging an undivided allegiance to his love interest. “If e no be you my baby, no one else, if e no be you”, he sang, announcing his commitment.
The brilliance of the song is just one of what we love – we are also impressed by his ability to bring amplify it within the territory of the ladies using makeup. His currently running beauty-charged Instagram campaign dubbed #NoOneElseMakeoverChallenge which promises to reward three lucky participants with 100k worth of cosmetic products is quickly becoming one of the most popular trends on social media as top beauty influencers are also picking up their brush to participate.
Everyone from Daala Oruwari to GlamByOmoye, ByBronx and many more of IG’s beauty pages are hopping on board the Idaham train!
Watch some of the submissions below:
This post first appeared on www.234star.com