The evolution of fashion in Africa is one that has caught the attention of the world. The emergence of groundbreaking African designers has challenged the world to accept African fashion as a creative powerhouse. In recent years, the nuances of African fashion has inspired the likes of Marc Jacobs, Jean Paul Gaultier, Balmain ,Hermes and Ralph Lauren. The Mercedes Benz African Fashion Festival (MBAFF) brought the world to Accra 4 years ago and since then has continued to build bridges that contribute to the propagation of African fashion. This year, MBAFF intends to continue blurring the lines between nations by inviting the world back to Accra and going ‘Beyond Borders’! The MBAFF 2018 is produced by Global Ovations in collaboration with French fashion federations organizers for Paris Fashion week.
Over the years, MBAFF has become synonymous with memorable fashion experiences and this year’s event will be no different. Guests will enjoy first looks at the most exclusive collections by international designers, a fashion seminar hosted by Ms. Jay of America’s Next Top Model, and of course the amazing catwalk shows. This year’s MBAFF will take place from July 26th to July 29th, 2018 where we will be integrating a new facet to the production. All moments will be captured via a new MBAFF TV show (Road to the Runway).
MBAFF remains dedicated to promoting both emerging and established designers and creative entrepreneurs on the global stage. This year’s event will provide yet another platform to showcase the culmination of creative excellence at home and abroad. Interested designers, press and models should apply on www.globalovations.com or email us email@example.com -Joy Otibu (Director of Operations ) Joyotibu@gmail.com Issued by Gideon Raji (Executive Producer )
‘We the organizers of Mercedes Benz African Fashion Festival seek to make the African Fashion Festival brand a leading global trade event and milestone for the international fashion community. Recognizing the immense talent rising from all corners of Africa, we strive to provide new opportunities for the global fashion industry, leading and upcoming fashion designers’.
-Gideon Raji (C.E.O, Global Ovations Ltd. )