The video was shot in Ghana by talented and award-winning director Gyo Gyimah. Shearer shared a teaser on Instagram saying:
Since it’s summer I wanted to put out a video for Bibia Be Ye Ye that was made by a fantastic director called @GyoGyimah and all filmed in Ghana. I visited Ghana last year to make music with @fuseodg and @killbeatzgh, and whilst there was exposed to such wonderful culture, food, music and scenery.
Me and Fuse wanted to showcase all of these things in a music video to show off the beauty of it. This isn’t a single, but it’s the summer, and why not have a summer song come out with a feel good video for people to enjoy. It’s on YouTube now, just search Ed Sheeran – Bibia Be Ye Ye. And make sure you visit Ghana, it’s incredible. Enjoy the video !x