This event sponsored by Mercedes-Benz is well-known and accredited in the industry as being the most lavish and prestigious on the continent. Only the finest established designers and the best emerging creatives are handpicked and invited to showcase their next season’s collections. This year’s event proved yet again why African design and patterns are highly regarded and are hotly trending globally.
The channel will showcase the highlights of the most talked about shows including one from the world-renowned South African designers: David Tlale, whose work is always eye-catching and provocative; and Gavin Rajah who is known for his exquisite tailoring and haute couture designs. Also a crowd favorite is Senegalese fashion designer Adama Paris’ interpretation of the feminine version of ‘Sapeur’ for the multicultural contemporary women. This show has it all, from behind the scenes, model casting, backstage hair and makeup, celebrity interviews and of course, great African street style.
“Through our marketing events, such as the recently held Mercedes-Benz Fashion Week Cape Town, African Fashion International offers a unique and unparalleled experience for all our stakeholders. Audiences are able to immerse themselves in the rich diversity, culture, and talent on and off the runway, while designers are exposed to great commercial opportunities,” Dr Precious Moloi-Motsepe, AFI Founder and CEO.
Inside Fashion Week AFI Mercedes-Benz Fashion Week Cape Town 2017 will be featured on May 12 at 7:30pm & May 13 at 5:30pm channel 178 (DStv). For more information, please visit www.fashionone.com or www.dstv.com
