As part of her Breast Cancer Awareness Initiative, designer, Stella McCartney is donating 1,000 of the brand’s Louise Listening post-operative mastectomy compression bras to women undergoing breast cancer treatment.
The designer also hopes to encourage communication around breast cancer and has enlisted Idris Elba to front a new short film entitled All is Love.
Speaking on the initiative, the British Actor said,
“Along with many other people, I was unfortunate enough to have lost my father to cancer five years ago. Removing the taboo around men talking about breast cancer and encouraging other men to talk about it with their wives, mothers, sisters isn’t something we often see or hear about, but it should be. We should be encouraging the women in our lives to go for regular check-ups.”
The compression bra, which launched in 2015, was named after McCartney’s mother, Linda Louise, who died from the illness in 1998.