According to the board chairman of the record company, Mr King A. Wellington, the peace project aims to advocate for peace before, during and after election. “This year is an election year and as a company operating in Ghana we took an initiative to use 10% of our profit to fund a campaign that seeks to advocate for peace in Ghana” he said. “The project is also structured to help young talented upcoming musicians get the necessary hype by featuring them on the peace song and promoting their brand. “As a company we believe in giving back to society and making it better that is why this peace project is part of our Corporate Social Responsibility” he added.
The project specifically calls on all Ghanaians to stand together as one people, one nation for a peaceful election. It is a song made up of 7 languages (Twi, Ga, Frafra, Fante, Hausa, Ewe and English) and features upcoming artists such as Ronnay, Ndee, Mangoshi, Edna, F.O Space and a spoken words artist, Edward Nii Tackie Tackie. The project has been endorsed by the Ministry of Tourism, Culture and Creative Arts.
Double R Nation is further calling on individuals, civil societies, NGO and private institutions who are interested in partnering the company/donating to help spread the word across the entire country to contact the company through the following email: king@doublernation.com / double.r.nation1@gmail.com / 0554500703.
