Drake released the music video for his hit single “God’s Plan,” and oh boy it’s a good one.
He wasn’t exaggerating when he said it was the most important thing he’d ever done in his career: His label budgeted nearly $1 million for the music video, and instead decided to give it all away to random people and fans in Miami.
The video explains Drake’s recent charity tour around Miami these past few weeks: the rapper is filmed mostly surprising people with cash or gifts or a turn up at a high school, but also donating to a woman’s shelter, covering a student’s tuition for the University of Miami, and paying for people’s groceries.
The video opens with that message (“The budget for this video was $996,631, We gave it all away. Don’t tell the label…”).
From there, we see Drake gift unsuspecting grocery store patrons with free products, surprise a University of Miami student with a scholarship, dole out dollars to Floridians on the street, present several people with cars, and much, much more.
Everyone looked genuinely grateful at their random good luck, and most of the recipients were people of color.
The social media response to the video has been overwhelmingly positive. The interactions in the video are so genuine that watching the video is an emotional experience.
Many praised the rapper for using his considerable platform to give back to a community both financially as well as with the attention that the world pays to literally anything Drake does. Plus, as many on Twitter pointed out, it puts a whole new spin on the lyrics to the already great song.
Watch the video below:
