Today, the former England football captain has turned his attention to the British fashion industry.
Football is where he made his name, but over the last two decades, David has lent his name to various fashion outings, including underwear, fragrances, grooming with House 99 and partnered with heritage brand Kent & Curwen.
In accepting accepted the BFC’s newly created role of Ambassadorial President, Golden Balls is declaring his love official and cementing the Davids position as a fashion authority.
He said in a statement,
“Taking on this new role is an incredibly proud moment for me. I have long been passionate about British style, fashion and craftsmanship and this role gives me the chance to get under the skin of an industry I love. I am excited to be working closely with the British Fashion Council to promote and inspire young talent, from across the UK, on a global scale.”
The global role will have an initial two-year tenure and will support the organisation in its goal to build networks and partnerships in the United States and Asia.
David will work alongside the BFC team to help boost support for the British fashion industry on a global scale while raising the profile of emerging British fashion talent