His love for music started when he was in primary school, putting rhythms to the poems he wrote regularly. His evolution from spoken word artist to Hiphop/Rap musician stemmed from an innate passion for music and the fact that to Joshua, people weren’t producing the kind of music he wanted to hear. Thus, the music PhaBrick creates, ‘is a reflection of the kind of music he would want to hear – hip, urban and undefined by any genre.’
Like his name suggests, ‘PhaBrick’ is an artist with many musical threads woven to form his unique sound and approach to music. The plethora of genres that can be heard in his debut EP ‘No Genre’ are testament to his versatility as an artist and his range of talent; from the soulful sounds of his RnB hits to the raw, hard hitting lyrics of his rap Hiphop hits. The influence of international acts like Imagine Dragons, Maroon 5 and Sia can be felt throughout the 11 song EP.
The industry launch of PhaBrick by his label Base Dynasty will offer guests live performances by the artist himself, listening sessions as well as cocktails with the who is who of the entertainment industry. If his year-long tour with Afro Harmony is anything to go by, the launch will have performances of epic proportions.
‘No Genre’ is released under Base Dynasty, a multimedia company that offers services in branding, private, stage and corporate events, music and television production, artist/celebrity management and audio – visual production. The company’s mission is dedicated to creating the most epic event and entertainment experiences. The launch is organized by Black Carpet events, a subsidiary of Base Dynasty that offers social and corporate events services.
Fans can expect to catch PhaBrick during one of his many upcoming performances as he embarks on a promotional tour following the launch.