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Meet the guys behind Kenya’s biggest betting company

Follow @eventlabgh < Sportpesa is one of the biggest betting companies in Kenya, making billions of shillings in profit each year. It...




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sportpesa-owners-2

Sportpesa is one of the biggest betting companies in Kenya, making billions of shillings in profit each year. It sponsoring an English Premier League Club in a $13-million sponsorship deal, as well as other multi-million sponsorship deals in Kenyan Rugby, Kenya Premier League and other sports. 

Who are the billionaires/millionaires behind this company?

 

sport-2

Ronald Karauri is the former chairman of the Kenya Airline Pilots Association. He worked at Kenya Airways for more than a decade rising through the ranks then left mid 2015.

sportpesa CEO

Paul Wanderi Ndung’u and Asenath Wachera Maina are the people behind “Shinda Smart” lottery which wasn’t successful. Mr Ndung’u is a big shareholder in different companies at the NSE eg Kengen 0.28%, Kenya Re 2.2 million share, Uchumi 18.8% and also owns private company G North and Son.

DnsportsSaints2707Paul Ndungu

 

Gene Grand is an American businessman

Gene Grand

Guerassim Nikolov, Valentina Nikolaeva and Ivan Kalpakchiev are investors from Bulgaria who owned the fallen Toto 6/49 lottery which was closed due to heavy debts.

Guerassim Nikolov

Guerassim Nikolov

A source from the inside claims that over 1 million place bets of at least Ksh100 everyday on the site and over 300,000 people place bets on the jackpot everyday. The number of bets placed goes tremendously higher during times when there are Premier League games on due to the high popularity.

Sportpesa is now an agent of Pambazuka National Lottery which is owned by Bradley Ltd hence more billions are added to their bank accounts without any major investment.



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